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Florin, a brand kit for fintech: The lily of the gold florin, first struck in Florence in 1252: three petals and the band that ties them; its palette, type pair, app icon and link preview
Errand, a brand kit for ai agents: A boomerang: thrown out, it comes back, the way a task handed to an agent returns done; its palette, type pair, app icon and link preview
Tracery, a brand kit for developer tools: A trace as the product draws one: three spans of a request, the slow one running past the root; its palette, type pair, app icon and link preview
Kitefield, a brand kit for climate: A diamond kite lit on one side of its spine, its tail three smaller kites falling away; its palette, type pair, app icon and link preview
Slowwave, a brand kit for sleep and health: A slow wave, the long rise and fall of deep sleep, with the new moon resting in its hollow; its palette, type pair, app icon and link preview
Quartile, a brand kit for analytics: A box plot: the two quartiles either side of the median, cut apart where it falls, and the whiskers out to the ends; its palette, type pair, app icon and link preview
Rampart, a brand kit for security: A shield inside a shield: defence in layers, the wall and the keep, every edge of one parallel to the other; its palette, type pair, app icon and link preview
Crema, a brand kit for coffee and commerce: A coffee bean built as a compass builds an oval, from four circles, split by its crease into two halves; its palette, type pair, app icon and link preview
Windowseat, a brand kit for travel: A plane window and, through it, the sun on the horizon, sky and sea cut apart where they meet; its palette, type pair, app icon and link preview
Parlance, a brand kit for language learning: A conversation: two speech bubbles facing each other, the nearer cut clear of the other by a gap along its rim; its palette, type pair, app icon and link preview
Stoop, a brand kit for community: Three houses in a row, the middle one taller with its door open: the step in front of it is where neighbours meet; its palette, type pair, app icon and link preview
Inkwell, a brand kit for writing: The nib of a fountain pen: its shoulders, its sides meeting at the point, and the slit from the point to the breather hole; its palette, type pair, app icon and link preview
The 12 app icons together: Florin, Errand, Tracery, Kitefield, Slowwave, Quartile, Rampart, Crema, Windowseat, Parlance, Stoop, Inkwell

Startup Brand Kits: 12 Ready Identities, SVG, Figma and CSS

Twelve complete identities for a new product, each one a mark drawn from circles and straight lines, its logo in four arrangements and five colourways, six colours whose every text pair holds AA, two typefaces from Google Fonts, a favicon set, an app icon, a link preview card and a profile picture. For fintech, AI agents, developer tools, climate, sleep, analytics, security, coffee, travel, language learning, neighbourhoods and writing. The logos come as SVG with the name outlined and as PNG; the colours as CSS for shadcn/ui and Tailwind 4, design tokens and Adobe swatches; and each kit's brand board opens in Figma with every word editable.

BrandingMade for Figma

$10

One payment. The files are yours to download right away.

  • Instant downloadIn your account the moment the payment goes through, with the receipt by email.
  • Personal and commercial useOne license for one person, in your own work and your clients'. The files themselves are not shared or resold.

Includes
12 brand identities, 20 logo files in each
Formats
SVG logos with the name outlined and PNG, favicon set and app icon, CSS for shadcn/ui and Tailwind 4, design tokens, Adobe swatches, fonts (OFL)
Sizes
Logos and the app icon at 1024 px, the link card at 1200 by 630
Download
854 files in one zip, 16.3 MB
Works with
Figma, Illustrator, Affinity, Tailwind CSS, shadcn/ui and any website
Category
Branding
Released
25 Oct 2026
License
Personal and commercial use

Where to use it

A brand for launch day

A whole identity for a product, a side project or a pitch, ready before there is a designer.

Your site and app

The favicon set, the app icon, the link card and the header logo, ready to copy into the public folder.

Tailwind and shadcn/ui

The colours drop into globals.css as shadcn/ui roles, light and dark, every pair of text and ground at AA.

Profiles and posts

A profile picture and a link card for X, LinkedIn and every chat a link is pasted into.

Your name on it

Open the brand board in Figma, type your name over the kit's own and export the logo as outlined SVG.

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